Why Should Your Business Need Mobile App Development?

Introduction

Mobile app development has become the recent trend for any industry’s success. Banking, Advertising, Education, Payment, Trading, and other services have become mobile. The main benefit of mobile apps is, that it is directly targeting the end-user or customers concerned. Nowadays people do shop online using their smartphones for purchases, payments and other interactions. An app is the first priority for more sales and better engagement.

According to eMarketer, the number of smartphone users worldwide will increase by 12.6% to near 2.16 billion in 2016 and estimated to more than 2.56 billion people in 2018.

The above data shows that people are becoming more dependent on mobile phones for their daily tasks. It’s assumed that 50% customers have bought at least one product using mobile apps. ECommerce merchant should have their own mobile application to increase sales. Businesses have started migrating from the physical world to the mobile realm. The mobile app development enhances the user experience with the help of easy navigation, attractive design, more search functionality, easy payment transaction, fast working and more features & functionalities.

Why should your business need mobile app development?

Here, the word mobile app development is saying that you should have your own mobile app or to start mobile app development for your business to increase sales or to save time and cost. The mobile app can use in many ways. It is useful for the digital business. It is helpful for the company’s customers to access different services. Within the enterprise, it can use for operation, management, productivity, customer-facing and other purposes.

The below image shows the types of mobile apps used in the last year.

Different types of mobile apps

According to the above image, there are different types of mobile applications which used for different purposes. The contribution of these mobile apps is gradually increasing.

According to Gallup , 52% of smartphone users checked their mobile phone a few times an hour or more. According to Techcrunch , 90% people spent more time to use mobile apps in their smart phone than to watch a television in America. Which is predicted to increase highly in the following years.

Below are some key findings of the United States during the year 2016.

• The leading 25% of mobile retailers saw 50% of their sales from the mobile phones

• Fashion brands extended their lead over other categories with the help of mobile apps

• There is 23% increment in sporting goods with the use of mobile app

• Apps remain the most efficient channel for retailers

• Retailers ranked highest by share of mobile transaction grew 30%, crossing the 50% mark for mobile transaction.

It assumes that apps convert three times more product viewers than mobile web. App user browse more products and purchase more than the mobile web and desktop. The effective search functionality and speedier app attract more mobile users and engage them in the mobile apps.

Apps Advantages

Explores the numerous benefits of applications, highlighting how they enhance productivity, streamline tasks, and offer personalized user experiences in both personal and professional settings.